When it comes to assessing risk in the economy and equity markets, I have a good guiding principle: if people are ignoring a risk and talking about it infrequently, that’s a signal we should be paying close attention to it and talking about it more.

To be sure, history suggests that real risks are rarely ones that come out of nowhere and shock the world. They are usually hiding in plain sight, but they get overlooked because investors are chasing profits or riding gains in the stock market. The 2000 tech bubble and 2008 financial crisis offer clear examples of these exuberance-driven blind spots.

I don’t think we are currently in an environment where investors are overconfident – the wall of worry is still plenty strong, in my view. But I do think there are a handful of risks that are not being adequately acknowledged, which ultimately gives them more pricing power. Here are four I think you should watch in 2020:

1 – The Return of Inflation

The latest inflation reading from December 2019 confirmed what has been the case for the better part of the entire decade: inflation remains in check. The consumer price index showed a year-over-year increase of +2.3% in December for all goods, largely in line with the Federal Reserve’s 2% target.1

For the decade, prices climbed at their slowest pace since the Great Depression, which I would argue was driven partly by technological advances (which put downward pressure on input costs, production, and cost of goods sold) and largely by the massive amount of spare capacity created as a result of the 2008 financial crisis and recession. While the costs of many consumer goods continue to decline or remain steady, other sub-sectors have experienced rapid inflation, such as medical care and the cost of education. As you can see in the chart below, inflation growth has not been this slow since the 1960’s, but that period was also followed by a significant inflation spike that few expected. In my view, one of 2020’s surprises could be that inflation rises at a faster clip than many expect (though nowhere near what we saw in the late 1960’s). The risk might be framed as: what will the Fed potentially do to respond?

History of Inflation 1960 – Present

Source: Federal Reserve Bank of St. Louis2

2 – Rising Costs Hamper Earnings

Consensus here at Zacks Investment Management is that we should see a ~8% rebound in S&P 500 earnings this year, following a slightly negative year of earnings growth in 2019.3

Source: Zacks.com4

The risk to the earnings story, in my view, is a confluence of two factors.

The first is tariffs, which in spite of “Phase 1” of the trade deal with China are still largely in place. The Trump Administration has also threatened tariffs on our largest trading partner, the European Union. I’m not convinced that the negative impact of existing tariffs have been fully absorbed in the US economy, and multinationals could start seeing cost pressures soon.

The second factor is wage pressure. Low unemployment combined with a skilled labor shortage (and weak productivity), could put upward pressure on wages. Since labor is the biggest expense for most companies, the end result could be a squeeze on profit margins and lower-than-expected earnings results. Downward earnings revisions and lower-than-expected results are not great for stocks, in my view.

3 – US Presidential Election Unrest

The run-up to the 2020 US presidential election is almost certain to be noisy, messy, and exhausting. In my view, the risk is not about whether President Trump is re-elected or whether a Democrat wins i.e., the risk is not political whatsoever. In my view, the risk is in the election itself.

All signs point to continued pressure from foreign actors to nefariously interfere in the election, and the divisiveness and tightness of the race could create a great deal of unrest about whether the results are authentic. The uncertainty surrounding how the election will unfold could weigh on markets, particularly if the nation is divided on who the winner actually is.

4 – The U.S. and China Accelerate Their Decoupling

The world’s two largest economies are clearly at odds. But recent escalations have led both nations into more isolationist approaches as it relates to technology, talent (labor), and investment. We now have a situation where China is aiming to completely cut off US technology suppliers, instead shifting focus to a “Long March” towards building their own technology infrastructure. As the Eurasia Research Group put it, China is building a “digital Berlin Wall.”5

As the US and China compete for market share in selling semiconductors, cloud services, and 5G to the rest of the world, countries will likely have to decide which side of the “wall” they want to be on. To the extent that technological innovation (5G, A.I.) will drive the global economy forward in the next decade or even century, the next year or two could be critical in establishing the playing field.

Bottom Line for Investors

Perhaps the biggest risk not mentioned above is the risk that investors get too euphoric about rising stock prices. Euphoria leads to the ‘blind spots’ I mentioned above, where investors start paying less attention to risk and instead start believing the economy will expand and the market will go up indefinitely. That’s when investors start overpaying for risk assets, and valuations drift too high, in my view. Keeping an eye on the aforementioned risks this year will be important, but I think our main focus should be watching investor sentiment.


1 The Wall Street Journal, January 15, 2020. https://blogs.wsj.com/economics/2020/01/15/newsletter-everyday-low-prices/?guid=BL-REB-39697&mod=searchresults&page=1&pos=12&dsk=y

2 U.S. Bureau of Labor Statistics, Consumer Price Index for All Urban Consumers: All Items Less Food and Energy in U.S. City Average [CPILFESL], retrieved from FRED, Federal Reserve Bank of St. Louis; https://fred.stlouisfed.org/series/CPILFESL, January 25, 2020.

3 Charles Schwab. January 6, 2020. https://www.schwab.com/resource-center/insights/content/top-ten-global-risks-investors-2020

4 Zacks.com, January 23, 2020. https://www.zacks.com/commentary/730905/q4-results-show-improving-earnings-picture

5 Eurasia Group, January 6, 2020. https://www.eurasiagroup.net/live-post/risk-2-great-decoupling


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